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Move with grace. Feel beautiful. Live effortlessly elegant.
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Rediscover your confidence – without trying too hard.
The Alurea Maxi flows softly over your tummy and hips, flattering your shape while giving you the freedom to move with ease. -
Stay cool, calm, and comfortable – even on warm days.
Light, breathable fabric that feels gentle against your skin — so you can look polished and feel relaxed all day long. -
Embrace timeless elegance – effortlessly.
Refined design, graceful flow, and a touch of sheer detailing — perfect from brunch to evening dinners.
Why You’ll Love It
- Flows gracefully, enhancing your natural silhouette without clinging
- Feels airy and soft — keeps you fresh and confident from morning to night
- Instantly restores your “I feel beautiful again” confidence
- Designed for real women – comfort, coverage, and elegance in one
- Effortless to care for – just wash, dry, and wear again
From “nothing fits right anymore” to “this is my new favourite dress” —
the Alurea Maxi Dress transforms frustration into self-assured elegance.
Because you deserve to feel comfortable, feminine, and free every single day.
Perfect For
- Lunches & coffee dates with friends
- Holidays & travel — chic, pack-friendly & wrinkle-resistant
- Family celebrations & dinner evenings
- Casual office days or community events
Product Details
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Style: Elegant, flowy maxi dress with refined sheer details
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Material: Lightweight, breathable poly-blend
- Fit: Relaxed silhouette that drapes gracefully (S-3XL)
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Length: Maxi – soft, full-length coverage
- Care: Machine washable
Size Chart (Inches)
| Size | UK Size | Bust (in) | Waist (in) | Length (in) |
|---|---|---|---|---|
| S | UK 10–12 | 36.2 – 37.8 | 33.1 – 34.6 | 45.7 |
| M | UK 14–16 | 37.8 – 39.4 | 34.6 – 36.2 | 46.1 |
| L | UK 18–20 | 39.4 – 41.7 | 36.2 – 38.6 | 46.5 |
| XL | UK 22–24 | 41.7 – 44.1 | 38.6 – 40.9 | 46.9 |
| 2XL | UK 26–28 | 44.1 – 46.5 | 40.9 – 43.3 | 47.2 |
| 3XL | UK 30–32 | 46.5 – 48.8 | 43.3 – 45.7 | 47.6 |
If our product does not meet your expectations, you can return it within 30 days upon receipt.
Before returning the goods, please contact our customer service at info@daniellucylondon.com and let us know the reason for the return so we can process your request correctly.
We are offering free shipping within the United Kingdom for all orders.
All orders are processed and shipped within 1–2 business days.
We ship our packages with a Track & Trace code so you can always monitor your order.
You will receive the Track & Trace code via email within 1–24 hours after placing your order.
Daniel & Lucy London has over 5.100+ satisfied customers and our customers give us a rating of 4.7/5.0.
